Band Promotion Rock band promotion is one of the most difficult part of succeeding in music. Learning how to promote your band is, in some genres of music, more important than playing your instrument well.
In rock music in particular, you need to seem hip and with it for people to listen to what you have to say. You need to be accessible, yet you need to somehow at the same time promote this image of an elite coolness that not everyone can have. This makes your fans feel like they are part of something special.
Remember, with popular music fans, you are selling an image as much as you’re selling music. One of the most important steps to band promotion nowadays is getting a Myspace music page.
Everyone has to do this. It is easy, straightforward, and essential. You don’t even need to set it up that well. It just gives people who like your music a convenient way to check out what you’re doing, see dates for upcoming shows, and link to your page to feel like you are a part of their life. You should also have an official band website. My space pages are alright, but having your own well-made website can take your band promotion to the next level. You can sell merchandise, show live videos, and do it all in a style that is more unique and expressive. This can really help you give your band a certain look. One of the most important band promotion steps you can take is to get some good merchandise. The fact is, people won’t buy shirts they don’t like even for bands they do.
On the other hand, I know a lot of folks who will buy a rock band t shirt just because they like the way it looks. Having band patches, pins, and posters is also important. You don’t need to print out a lot of merchandise at first. Just having a few on hand so that people can buy a piece of the show to take home with them is enough to get you started. Of course the most important part of band promotion is networking.
You need to meet a lot of local bands, music organizers, and other people in your scene, and find ways to work with them. You will get your start opening for other local bands,so be sure to always be nice to people and make connections with your scene. Ultimately, the more you connect, the easier it will be to get your music out.
After all, playing in front of an audience is the best kind of band promotion there is. If you are good enough and know how to put on a live show, you won’t have to worry about promoting your music for long.