Band Promotion Rock band promotion is one of the most difficult part of succeeding in music. Learning how to promote your band is, in some genres of music, more important than playing your instrument well.
In rock music in particular, you need to seem hip and with it for people to listen to what you have to say. You need to be accessible, yet you need to somehow at the same time promote this image of an elite coolness that not everyone can have. This makes your fans feel like they are part of something special.